From: Ronnie Ca$hman .....--... Sponsorship and Sports Marketing
on 06/09/2010 at 06:15 PM
I thoroughly agree with you Paul .
99% of riders do very little to promote their sponsors .
When the ASC came to S.A. promotional events were organised by promoters including the Phoenix MCC .
ASC teams & leading riders think what they need to do is put some posters out the front of garages on the sunday mainly as they don't have enough for the weekend I don't know how this works @ AFXC .
Most riders regard sponsorship as a no strings attached gift = doing no real work for their sponsors in return.
As Paul & Ric know i used to be involved with a club that turned over 40 riders in around 3 years money for shed hire & entries for these riders came from myself & a great mate of mine spending 3 years of Thursdays & Fridays selling meat tray raffles @ pub we raised over $6000 per year this way for between 1 and 1 1/2 hours work .
Riders were contracted to do a minimal amount of helping with raffles when there was a WSBK race on foxtel on a big screen i organised through a mate .
Yet most couldn't complete this minimal amount :(
Sponsors were organised by myself not the riders .
I have given up suggesting this method of fundraising to riders as they can't be bothered to even approach a pub to do it .
Terry does give his customers the opportunity to promote their sponsors i wonder how many actually take advantage of this ?
So riders shouldn't complain about not having sponsors if they don't make an effort to help them.
It is even more important now then ever to get out there & do something riders !!!!
I have seen Paul's efforts for his sponsors over the years & he does it far better then most riders i have seen .
The views and opinions expressed in these pages are strictly those of the authors and cannot be taken to represent the views and opinions of Formula Xtreme Promotions Pty Ltd or the Australasian Superbike Company Pty Ltd (Ausco).
Sponsorship and Sports Marketing 
Re: Paul Mac (Ronnie Ca$hman) 09/06 06:15 PM 