From: Ronnie Ca$hman .....--... Sponsorship and Sports Marketing
on 06/09/2010 at 06:15 PM
I thoroughly agree with you Paul .
99% of riders do very little to promote their sponsors .
When the ASC came to S.A. promotional events were organised by promoters including the Phoenix MCC .
ASC teams & leading riders think what they need to do is put some posters out the front of garages on the sunday mainly as they don't have enough for the weekend I don't know how this works @ AFXC .
Most riders regard sponsorship as a no strings attached gift = doing no real work for their sponsors in return.
As Paul & Ric know i used to be involved with a club that turned over 40 riders in around 3 years money for shed hire & entries for these riders came from myself & a great mate of mine spending 3 years of Thursdays & Fridays selling meat tray raffles @ pub we raised over $6000 per year this way for between 1 and 1 1/2 hours work .
Riders were contracted to do a minimal amount of helping with raffles when there was a WSBK race on foxtel on a big screen i organised through a mate .
Yet most couldn't complete this minimal amount :(
Sponsors were organised by myself not the riders .
I have given up suggesting this method of fundraising to riders as they can't be bothered to even approach a pub to do it .
Terry does give his customers the opportunity to promote their sponsors i wonder how many actually take advantage of this ?
So riders shouldn't complain about not having sponsors if they don't make an effort to help them.
It is even more important now then ever to get out there & do something riders !!!!
I have seen Paul's efforts for his sponsors over the years & he does it far better then most riders i have seen .
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